Some temptations are hard to resist. While driving, we typically hear that “ding” on our phone and we feel the urgent need to check it. We know we shouldn’t, but we reason that we’re going to make an exception – just this once. Why do we indulge in behavior we know to be wrong, dangerous and illegal?

According to American Automobile Association (AAA) research, most people feel they are better-than-average drivers. After all, we have busy lives and are accustomed to multitasking, but research and thousands of deaths every year prove that we may not be as skilled as we think.

As a new school year begins, children are using the crosswalks while young drivers and school busses are on the road. The reality is that using a phone while driving creates potential for injuries and fatalities. 

At Nodak Electric, safety is foremost in everything we do – for our employees and the members of the communities we serve. We routinely remind our crews of the dangers of distracted driving, and we hope you’ll have similar conversations with your teens, who may be new to the roadways and are especially susceptible to the lure of technology. 

Let’s work together to keep everyone safe on the roads. Remember: that text can wait and waiting just might save a life.